When your brand is more valuable than your product

Date - 28 March 2019
Venue - Bartier Perry

Bartier Perry is proud to sponsor this LESANZ event

For some businesses, brand is more important than product. It can be a differentiator in the market, or it can be the value-add to an otherwise mundane product. In this event, we look at the creation of a brand, what makes it valuable, effective commercial strategies for its protection and if required, enforcement of it with a particular focus on trade mark rights and copyright. Time will be made for questions and discussion.


Alexander Golberg is the co-founder, joint managing director and creative mind of Australian fitness accessories brand, PTP. Today, the PTP brand encompasses a wide range of fitness accessories in strength & conditioning, warm-up & recovery and yoga/pilates, and continues to grow. It is currently available at leading retailers in the Asia-Pacific region (Australia, New Zealand, Indonesia, Thailand, Philippines), Europe (Germany and the UK), the Middle East (UAE) and North America (Canada). The brand started with a single product, but soon gained a following from the likes of tennis stars Pat Rafter and Andy Murray, Australian cricketer Brett Lee and surf champion Joel Parkinson and is now official supply partner of the Sydney Swans and New Zealand Silver Ferns.

Gavin Stuart is head of Bartier Perry’s Commercial Disputes team and has over 20 years’ legal experience. Gavin has a keen interest in the convergence of the law and digital technologies, including social media. He regularly advises online businesses and specialises in helping clients get better outcomes in disputes involving unlawful online conduct, copyright and confidential information. He also enjoys working with clients involved with commercialisation of technology, particularly in the area of biotech and medtech.

Adam Cutri is a Senior Associate in the Commercial Disputes team at Bartier Perry. He has experience working across boutique, national and mid-tier firms where he has gained valuable expertise in a wide range of general commercial disputes. Adam is experienced in the enforcement of trade mark and other IP rights, acting for clients on both sides of infringement proceedings. Adam was also a finalist in last year’s Lawyers Weekly 30 under 30 award for Dispute Resolution.

Puria Davoodi is a lawyer in the Corporate & Commercial team at Bartier Perry. He has a special interest in licensing and distribution and has been involved in negotiating a number of technology licensing and product distribution transactions for clients in the IT, health and FMCG industries. Coming from a background in advertising, Puria also has a keen interest in the development and protection of brand assets. This includes providing advice on the licensing and enforcement of trade mark rights and copyright.



5.45 - 7.30PM


Bartier Perry - Level 10, 77 Castlereagh Street, Sydney


LESANZ Members - $40
Non Members - $65
LESANZ Members may bring a complimentary guest